Minimum Advertised Price (MAP) Policy

Effective Date: September 15, 2026

LightHeaded is committed to maintaining the integrity of its brand, protecting the investment of its authorized resellers, and ensuring a consistent premium experience for customers. This Minimum Advertised Price (MAP) Policy has been established to create a fair and competitive marketplace for all authorized dealers.

1. Minimum Advertised Price

The Minimum Advertised Price (MAP) for all new LightHeaded helmets is:

$399.00 USD

This MAP applies to every authorized reseller, regardless of:

  • Wholesale purchase price
  • Purchase volume
  • Promotional discounts received
  • Special pricing agreements
  • Dealer status or tenure

No authorized reseller may advertise any new LightHeaded helmet below $399.00 USD through any public-facing medium, including but not limited to:

  • Company websites
  • Amazon, eBay, Walmart Marketplace, and other online marketplaces
  • Social media platforms
  • Digital advertising
  • Email marketing
  • Print advertising
  • Catalogs and flyers
  • In-store signage
  • Any other publicly available marketing or promotional material

2. Prohibited Advertising Practices

To preserve the integrity of the MAP Policy, the following practices are also considered violations if they result in an advertised price below the MAP:

  • Advertising “Call for Price.”
  • Advertising “Add to Cart for Lower Price.”
  • Instant rebates or automatic discounts that reduce the publicly displayed price below MAP.
  • Coupon codes, promotional codes, or discounts that lower the advertised purchase price below MAP.
  • Bundle pricing designed to circumvent the MAP policy.
  • Any other advertised promotion intended to avoid compliance with the established MAP.

Private negotiations between a reseller and an individual customer that are not publicly advertised are outside the scope of this MAP Policy.

3. Marketplace Sales

Authorized resellers are responsible for ensuring compliance with this MAP Policy across all sales channels, including third-party marketplaces.

Resellers are also responsible for ensuring that any agents, affiliates, or representatives advertising LightHeaded  on their behalf comply with this policy.

4. Enforcement

LightHeaded actively monitors advertised pricing.

Violations of this MAP Policy may result in the following actions:

First Violation

  • Written notice requesting immediate correction.

Second Violation

  • Suspension of wholesale purchasing privileges for a period determined by LightHeaded.

Third Violation

  • Permanent termination of Authorized Reseller status.
  • Permanent loss of eligibility to purchase LightHeaded helmets at wholesale pricing.

LightHeaded reserves the right to accelerate enforcement, including immediate termination, in cases of repeated, intentional, or egregious violations.

5. Unauthorized Resellers

Only authorized wholesale partners may advertise or sell new LightHeaded helmets. LightHeaded reserves the right to refuse sales to any reseller that fails to comply with this MAP Policy or otherwise damages the reputation of the LightHeaded brand.

6. Policy Administration

This MAP Policy is established unilaterally by LightHeaded. LightHeaded reserves the sole right to interpret, administer, modify, suspend, or discontinue this policy at any time and in its sole discretion.

No employee, sales representative, distributor, or reseller has the authority to modify or grant exceptions to this policy unless expressly authorized in writing by LightHeaded.

Questions regarding this policy should be directed to your LightHeaded account representative.

By purchasing LightHeaded helmets through authorized wholesale channels, the reseller acknowledges receipt of this MAP Policy and agrees to conduct its advertising in accordance with its terms.